This infographic, created by Supermarket News, shows the results of Acosta’s spring 2013 consumer survey: The Why? Behind The Buy. The 2, 021 consumers and 1,012 Hispanic consumers gives us a snapshot of how they are finding their nutrition and health information and what they find helpful. The findings I find most interesting is the successful use of nutrition rating systems especially among Hispanics. The internet is also still reigning supreme among consumers in seeking out health and nutrition information. It also shows that dietitians and retailers need to continue focusing on teaching consumers about the food label and food label claims.
How can retailers and supermarket dietitians use this information? This survey shows nothing but opportunity to better target their Hispanic consumers through television, radio, and in-store campaigns. Retailers and retail dietitians should also evaluate their nutrition campaigns to ensure they have a strong web and social media presence and email campaign that reaches consumers with their health and wellness messages. Supermarket dietitians can also show consumers that healthy eating doesn’t have to break the bank. They can show consumers how to shop on a budget using healthy ingredients with easy recipes. By targeting consumers with strategic health and wellness messaging they are seeking, retailers can develop and increase customer intimacy and loyalty which impacts the bottom line for years to come.
Are you are a retailer or supermarket dietitian that has success in any of these areas? If you are a consumer, where do you find your health and nutrition information? Please share in the comments.
If you are a grocery retailer and don’t have a dietitian, see how I can help you develop your health and wellness campaign with my services.